A Physical Education teacher known as Joe Wick has been found in between Nike and Addidas over an endorsement.
Joe Wick, 33 years old, took on an online class (Youtube and Zoom) for his students (U.K) over the lockdown to engage them in their normal PE routines regardless of the Coronavirus effect which caused schools to be shut down temporarily till further notice across the globe.
The 33 years old P.E teacher vowed to keep his student fit and he has raised £200,000 for NHS. His actions over the internet drew Nike and Adidas’ attention to him and according to The SUN, Joe Wick has found himself in a ‘£5million bidding war’.
According to a Sports Marketing insider in an interview with The Sun UK;
‘Joe often wears Nike in his videos and now they want to tap him up, but they’re competing with Adidas, who have also been impressed by his influence.’ ‘Money is no object.’
He addd that both sport companies are “desperate’ to sign him up“